Beauty Bliss Campaign [Part V]: Sponsored Posts
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Beauty Bliss Campaign [Part III]: Future Trends
Future Trends & Techniques Future trends help marketers be prepared and updated with the latest technological improvements or strategies so that campaigns remain relevant and effective to its target audiences. An emerging trend is the importance and integration of ethics in digital marketing of a product or service. More people are caring about where a company’s products are sourced or manufactured from, the ingredients, how its packaged and testing practices whether it aligns with their beliefs and values (Brenner, 2021). For example, the appearance of the bunny ‘cruelty-free’ logo on beauty packaging is considering factor whether a brand will be supported or boycotted by the buyer. Looking ahead, brands and companies may opt to incorporate ethical marketing like cruelty-free classifications in their digital content campaigns rather than depending on the physical packaging or assumption that buyers will do their own research to display the corporate’s own awareness of “soc...
Beauty Bliss Campaign [Part II]: Content Marketing Tools & Techniques
Content Marketing Tools & Techniques Content marketing tools and techniques are used by digital marketers to complete tasks efficiently and effectively whether in an individual or collective setting. To create email content, SendInBlue is a paid application that allows the formatting of email and automation to be sent to target audiences inputted on the database. This tool is predominantly used for digital campaigns targeted to engaged audiences, in which have been segmented depending on the subscriber behaviour throughout email marketing series. Email tools like Mailchimp have similar features, however it does not an email automation system and be connected to a complex segmentation workflow. Because of this, SendInBlue is not user-friendly and requires tutorials and practice to master its features. Although SendInBlue can be used for free, the paid version is necessary to maximise its full capabilities for digital marketing. Grammarly is an application that differentiates ...
