Transactional Link Between Products, Services, Platforms and Persona The three digital platforms and two curated content sources were chosen with the representative buyer persona in mind, and these platforms best suited in accordance with its target audience, features, and advertising in-built tools to create the campaign. At the awareness stage of the buyer’s journey, the consumer needs a solution for their problem – in this case, Jennie is looking for beauty products that are compatible with her skin and would not cause her to have an acne breakout. Useful information about products that will help her achieve this would be very valuable to her and be more six times more susceptible to “take further action” on an interesting post on Facebook and Instagram (Netzer, 2017). Tiktok on the other hand, is overlooked with 60% of its users below 24 years old (D’Souza, 2021), however, 60% of its audiences are also female and that the age bracket is gradually extending to older generations (202...
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